Welcome Email Templates – What To Include
A Short Clip From The EmailLoyalty Full Course
It’s been noted that subscribers have much higher engagement rate with future emails if they’ve been sent a welcome series.
Their responsiveness to your future campaigns increases and that means more opens, clicks and sales as a result.
Another little trick for your first email to them would be having something in the subject line like “Welcome to the family” (please read) in brackets for example.
The emails that follow on in your welcome series can start to introduce them to what your company is all about:
What makes you different, special, more favourable than the competition and so on.
Then move on to how often they can expect to hear from you – is it daily or weekly?
What do your emails typically include and how often do you run things like promotions?