Welcome Email Templates – Importance
A Short Clip From The EmailLoyalty Full Course
If you’ve chosen use HTML in your emails, make sure you’re double checking how your email looks when images are switched off!
This is a big mistake made by a tonne of companies.
Their offers are photoshopped on to images and as a result, if images are off – their offer disappears.
The welcome email series can be spread over 2 3 or even 5 emails that allow your subscriber to really get to know who you are and your business.
If your chosen email system allows it, try to have your first welcome email trigger within minutes or seconds of someone signing up.
The faster you hit their inbox, the higher your engagement is going to be and the faster they can take you up on your offer.
A welcome series is definitely a must for all companies.
It sets the subscriber up to expect nice things from you rather than constant sales pitches which get boring quickly.
Put yourself in their shoes for a minute and craft a campaign that will get your relationship off on the right foot from the very start.