Upselling Techniques Post Purchase
A Short Clip From The EmailLoyalty Full Course
Reinforce the fact that they’ve made an excellent buying decision and present opportunities for them to buy again.
If your customer is not ready for the hard sell on the receipt, that’s ok.
There are other ways to benefit on the post purchase.
Let’s say your guaranteed shipping is 3 days.
On the 4th day, have an automated email send out asking them if they’re happy with their item and if so, would they like to leave a review?
Making sure they’re happy is great for building customer loyalty.
If you’re running a service based business, tag these subscribers as customers and have an email sent out after the service has been completed asking for feedback or a testimonial.
Another strategy is to use the post purchase excitement to get them to refer a friend.
Offer them a coupon, store credit or a free service if their friend buys from you.
Don’t forget that the segmentation and tagging will make this even more powerful as relevancy is key.