Promotion Emails – Sales Technique
A Short Clip From The EmailLoyalty Full Course
Decide what promotion you’re going to run, now or in the future.
Send out your hyper targeted email announcing the promotion 4 days before the sale starts, mention why it’s happening and how much they’ll be saving.
Send an email on days 3 and 2 at the same time of day, announcing that you’re preparing the stock, or getting excited about this months biggest promo for example.
Send an email on the day of the sale 3 hours before it starts and mention how long it’ll be going on for.
Finally email them again 4 hours before it ends.
Set that up as an automation and see the results you get from that – yes if you email people a lot they’ll unsubscribe.
It’s email marketing, people unsubscribe all the time. I do it, you do it, it’s the nature of the business.
However, the ones that stay will be your loyal customers and you can rinse and repeat this method to each segment you have every month.
Once someone becomes a valid customer of yours, have your system add the necessary tags and segments and track all the data.
Don’t forget your personalisation techniques that we spoke about to make these even more targeted and effective.