Why People Buy – Wrath

A Short Clip From The EmailLoyalty Full Course

Pride = excessive view of one’s self without regard to others.

This one acts almost like lust but with slight variations.

It’s not for the benefit of others to find them attractive and appealing but, could you convince them that they’ll find themselves more attractive, feel more successful, feel stronger or smarter?

Sloth = excessive laziness.


Does your product save them time, allow them to automate anything, save them money?

Basically are you allowing them to get the end result faster without putting in much of the work.

Wrath = uncontrollable feelings of anger and hate towards another person.

I personally can’t think of a reason why you would need to make someone angry to buy your stuff.