Why People Buy – Greed & Lust
A Short Clip From The EmailLoyalty Full Course
Greed = an excessive pursuit of material possessions.
How can you speak to someones natural greed?
Would they be better off with more of your products.
Are they collectors items?
Are they worth more as a set?
Can you arouse instant gratification within them to want what you have… now?
Lust = an uncontrollable passion or longing, especially for sexual desires.
Does your product or service make them more attractive to the opposite sex.
Will it make them better looking or sexier, smell sweeter, make them smell less old?
Make them appear richer or more successful to others?