Never Ending Content Framework
A Short Clip From The EmailLoyalty Full Course
Creating an endless amount of content in your campaigns is an issue that is faced by a lot of people.
Wether your business is an online store or a service based business.
It can be tough to think of enough stuff to write to keep your subscriber engaged.
The more content you have to send to your subscriber, the longer you can remain in front of them and as I’ve mentioned before, when you’re out of sight, you’re out of mind.
It’s super important to stay at the top of your subscriber’s mind when they are considering buying something in your industry.
If you’re in their inbox, at least once a week, every day of the year providing useful, helpful or engaging content, they’ll find it almost impossible to forget you.
This is why you don’t want to continually send out sales emails and promotions.
If you skip the nurturing campaigns that we covered earlier, you’re only going to be left with sales and promos.
This is a sure fire way to have massive unsubscribes on your list.
If you’re providing content and value, you’ll have a list of loyal subscribers that don’t mind seeing your name pop up in their inbox on a weekly or daily basis.
So, in this next section I’m going to give you a bunch of questions that you can answer each time you want to talk about your new products.
These questions will always generate different outcomes for different products.
So whenever you have a new product to push – You’ll always have walls of content to pick and choose from.
Using the framework gives an abundance of content each time and the reason that’s a good thing is because you can break this mass amount of text into multiple emails.
All of these new emails, strung together over time, delivered on autopilot – slowly convince and convert people to buy your stuff.