Never Ending Content Framework – Pain Frequency
A Short Clip From The EmailLoyalty Full Course
Now that you can describe their pain better than they can, define how often this problem comes up.
Is it a recurring problem?
Does it happen every day, every week or once a month?
Does it come up at a certain age or time of the day?
Is it a problem that shows itself when they’re on vacation or on a trip somewhere local – At work or at school – With friends or family?
Have them imagine the exact time that their problem would show up.
Again, make it as vivid as possible so they can see it happening in their mind – like an “ah ha moment”.
You want their inner monologue to start working like, “Yea, that thing always happens then.”