Never Ending Content Framework – Empathy
A Short Clip From The EmailLoyalty Full Course
Rather than this being a personal attack, it’s more like, you’ve been there, you’ve done it. You know exactly how they feel.
So Let’s look at some ways to cheer this situation up.
Start looking at their situation and describe how it’s not their fault that this problem even occurs. For instance.
“Fast food is so cheap and easy, it’s no wonder that WE can’t resist after a long day in the office, WE are literally set up for weight gain.”
Again it’s not their fault that this problem occurs, and it’s lucky that you’re here to help.
If you know your customer well enough, you’ll know all of the typical solutions that they’ve tried, before finding you.
If you don’t have this, You can get this info from surveys or opt in forms or just by asking customers yourself on the phone.
Make a list of them and speak about each one and why they don’t work compared to your solution.
It’ll be like reading their mind, like you’ve already walked a mile in their shoes before.
You can empathise with them, you know how hard it is, but you came out the other side.
Go into minute detail about their past failures – you’ve been there, you’ve done that and you’ve got the solution.