Making Subscribers Commit
A Short Clip From The EmailLoyalty Full Course
Commitment. As humans we want our beliefs to be consistent with our values.
We try to maintain consistent with our personality, morals and standards.
So if we’ve publicly stated that we’ll be committing to a 4 week juicing diet, we’re more likely to stick to it.
If you can get people to commit to a small favour or action, you can slowly increase the level of ask from them.
Bearing in mind that your nurturing campaign is still providing value.
An example of this would be – You start with an email address to get them to your list – A small commitment.
Then, maybe a 2 question survey that segments them or possibly asking for a like on social media.
Each small commitment they perform can be built upon right through to the purchase phase.