Making Subscribers Buy – Social Proof
A Short Clip From The EmailLoyalty Full Course
Social Proof. What actions are other people taking that I should be taking.
This is how as people, we learn to act in the world.
It’s more like social conditioning.
If you have no idea how to act in a particular social situation, you simply look around and follow what others are doing.
This is why testimonials are used so much.
It builds trust and let’s your customers know that other people, just like them, have made the leap and it’s safe on the other side.
If you walk past a restaurant that’s always full of people, this sends signals to you that it’s a good and safe place to eat.
You could include customer success stories in your campaigns to help subscribers feel more trust for you.