Making Subscribers Buy – Authority
A Short Clip From The EmailLoyalty Full Course
Authority. Doing as you’re told.
If someone random person points at you in the street and tells you to stop, you’d probably walk a little bit faster to avoid that weirdo.
If the police point at you in the street and tell you to stop, you’d most likely stop without thinking about it.
You’d take action before understanding why you’re being told what to do.
People with letters infront of their name like Dr or titles like professor automatically have authority that deep down you feel like you need to trust and obey.
How can you become the authority figure in your niche that commands attention or action from your audience.