Lead Nurturing

A Short Clip From The EmailLoyalty Full Course

This next automation is going to appear counter productive to our need to make sales quickly.

However bear with me because it’s only going to strengthen your relationship with your subscribers.

This automation builds loyalty and primes them for additional sales in the future. We want to give them a false sense of security with a nurturing campaign.

This makes them feel less pressured to buy and provides value before the sales begin – And really, what’s the rush to make sales?

If they land on your site and purchase immediately, happy days. If they land on your site, don’t purchase and bounce, you’ve lost them.

If they land on your site, don’t purchase BUT they sign up to your list, you’re going to to have an automated series in place to bring them back to the sales process.

There must have been some reason why they didn’t buy in the first place, so we’re going to lead with value and build trust using a nurturing campaign.