Lead Nurturing – Providing Value
A Short Clip From The EmailLoyalty Full Course
Another reason to create a nurturing campaign is to train people to open your emails more often.
If all you ever send is poorly targeted and non relevant promotions, your open rates are going to start suffering.
So again value and sales later. This is what we’re going to cover in this automation.
If you think back to the last few emails that you received from online stores or a business, can you remember the last campaign that didn’t try to sell you something?
There are a tonne of companies that just don’t nurture their subscribers. They’re constantly pressuring you into a “buy now or get out” scenario.
The aim of the nurturing series is not to sell, at all, but to provide your subscriber with value.
Your nurturing series should follow on from your welcome series by default and include some of the following things.