Increasing Opens & Click Throughs
A Short Clip From The EmailLoyalty Full Course
Each message needs to make the reader feel as if you’re talking directly to them, so we’re going to look at a few ways to get this done.
The more relevant your emails are to each subscriber, the more opens – click throughs and engagement you’re going to get
This also gives you a higher chance of staying out of the spam folder.
List segmentation is what helps you achieve marketing relevancy.
I think it’s safe to say that the only thing that your subscribers share in the spray and pray method, is a general interest in your product or service or the problem that you fix.
They’ve joined your list for different reasons. They have different buying behaviours.
They’re all interested in different products that you offer.
So going for an email blast is not going to increase your engagement rates in the future.