HTML vs Plain Text – Best Performance
A Short Clip From The EmailLoyalty Full Course
Sometimes to be “on brand”, it’s nice to send an HTML email but I’d suggest testing both HTML and text against each other to see which one brings in the best results.
Results is all that really matters.
If you do choose to go with HTML, always make sure that you’re sending a plain text version out with it as well.
This will make sure that your emails have the best chance of being delivered, seen and opened.
With this whole Text vs HTML in mind, we need to start looking at the words that are used in our campaigns.
The value of the content and how best we can make the customer feel like it’s a one to one communication.
In a later chapter we’re going to cover “What to send” in your campaigns, so that you can start crafting highly engaging plain old text emails for your list.