Email Writing Framework
A Short Clip From The EmailLoyalty Full Course
So one of the main problems that a lot of people came to me with before creating this programme was that they didn’t know what to write in their email campaigns.
I admit I used to struggle with this too until I came across a number of resources shared by great copywriters.
So the first one I want to share with you is the Got Do & Next Framework.
It’s a simple list of 3 questions, that if you flesh them out each time you need to write, you’ll always have something to say.
So first GOT – What have you got for them?
These are all the features of your product.
Start your content with your shiny new object that you’re looking to sell to them.
Describe it in vivid detail like size, colour, weight, durability and more.