Email Writing Framework – Next
A Short Clip From The EmailLoyalty Full Course
Lastly is NEXT – What do they have to do next?
A confused customer will never take action and no action means no money for you.
They need to understand without a shadow of a doubt, what they need to do to own this new fantastic thing.
Do they need to call you, visit you in your office, claim a coupon at the checkout?
When you’re giving instructions, you need to write so clearly that even a 4 year old can understand what to do.
Don’t hide a link deep in your content. You need to tell them to “click here”.
Or if your using HTML, place a contrasty coloured button that they can’t miss telling them what to do next.