Email Writing Framework – Next

A Short Clip From The EmailLoyalty Full Course

Lastly is NEXT – What do they have to do next?

A confused customer will never take action and no action means no money for you.

They need to understand without a shadow of a doubt, what they need to do to own this new fantastic thing.

Do they need to call you, visit you in your office, claim a coupon at the checkout?

When you’re giving instructions, you need to write so clearly that even a 4 year old can understand what to do.

Don’t hide a link deep in your content. You need to tell them to “click here”.

Or if your using HTML, place a contrasty coloured button that they can’t miss telling them what to do next.