The very best place to understand what to say and how to say it is the shopping channel.
I could literally watch it all night.
The stories they tell, the benefits that they blow out of proportion, the money back guarantees that are too good to be true.
Buy 1 get 1 free, buy now pay later. It’s literally magic in action!
Think of how much it costs to run an infomercial for as long as they do on repeat – all day.
They have tested their copy and offers 10 times over to make sure that every penny they’re spending is being used efficiently.
If their copy wasn’t working, they wouldn’t be running the same ads day in and day out.
So, start using the Got Do & Next framework in your promotional campaigns and start taking note of how other people are making you buy their stuff.