Email Personalization Strategies for Them
A Short Clip From The EmailLoyalty Full Course
Think back to the segmentations that you’ve created, how could you use them to personalise your campaigns?
Think about demographics, age, gender, location? What about the tags you’ve created? Do you have repeat buyers tagged? Loyal customers?
Could you personalise and reward subscribers based on their behaviour within your business?
Look at your opt in forms and see how you can add extra fields asking for personal info that you can use in later personalisation.
If you’re using their location to personalise, could you possibly time the emails to reach them before they head to work or while they’re at home after work, checking through their inbox?