Email Marketing Best Practices – Split Testing
A Short Clip From The EmailLoyalty Full Course
Split testing everything.
Make a habit to test every part of your campaign.
Split test subject lines. Split test images or call to actions.
Split test links and phrases used in your emails.
A simple tweak here and there can dramatically change your results.
If you’re not tracking everything, you don’t know what’s not working.
You could have an automation going out that has been hitting spam for 5 months.
Removing a single word from the subject line could have sent it straight to their inbox.
You just don’t know.
So make it a rigid habit to test all campaigns and check what’s working with your list and kill what’s not working.