Email Marketing Best Practices – Deleting Old Emails
A Short Clip From The EmailLoyalty Full Course
As I mentioned in the reengagement session, Zombie subscribers damage your list.
These emails need to be unsubscribed and deleted.
This practice is extremely important to maintain a healthy and responsive list.
It also helps with delivery. Set up an automation that tags people that haven’t even opened an email in the last 120 days and delete them.
If they haven’t opened anything from you and your reengagement series didn’t work, just Delete them.
You’re actually paying these email providers to hold your large list when half of them don’t even open your stuff.
Over time your domain trust will increase as a higher percentage of people, on your cleaned list – open your emails.