Email List Segmentation
A Short Clip From The EmailLoyalty Full Course
Segmenting your email list is one of the most powerful ways to command complete control of your list.
You can use it to increase the response rates of your subscribers and customers, boost sales and organise your contacts on a granular level.
The benefits of getting your list under control in this way, is so that you can send highly relevant emails based on specific criteria you have on your subscribers.
Your campaigns can be laser targeted to get the best engagement possible.
Most email systems allow for segmentation but not many people have this under control.
As a result, their emails are being sent out in a broadcast fashion, or “email blast” as many like to call it.
When you send a broadcast every single time, you’re treating every subscriber the same.
There’s no “perceived” personal interaction happening and that’s a big no no when it comes to marketing.