Deleting Old Subscribers
A Short Clip From The EmailLoyalty Full Course
On every email list you’re going to have subscribers that are just un-responsive.
No matter what you send them, they won’t open or they won’t click your campaigns.
I’m going to walk you through some ideas on how to engage these zombies and see if we can’t get some action from them.
There’s no point having them on your list if they aren’t going to take action.
Plus there’s a tonne of money that they could be spending if we can find the right type of bait for them.
Money aside, you’ll actually benefit from getting them to take action because unresponsive subscribers hurt your delivery rates.
If people delete your emails without opening them, their email system learns that you could be a SPAM sender.
Your domain name starts getting marked as suspicious if this happens too much.
If your targeted emails and nurturing campaigns aren’t working, we need to look at other avenues.
Here’s where the reengagement campaign comes in.