Cross Selling Examples
A Short Clip From The EmailLoyalty Full Course
Offer them something super relevant to their current order using your segmentation and tagging.
If you’ve ever bought from Amazon, you’ll notice they also do this something like “Customers also liked” XYZ.
It gives them a way to bump up your order value while you’re in the buying mood.
It’s also highly relevant to your current purchase.
For example if you’re buying a pair of shoes, is there not usually a selection of shoe laces at the counter or some kind of shoe polish when you’re paying for them?
This is a typical up-sell.
Maintain your brand voice that you developed in your welcome series, keeps things congruent.