Cart Abandonment Email Series
A Short Clip From The EmailLoyalty Full Course
If you’re already using a piece of software to send out cart abandonment emails, don’t simply rely on their default settings.
Try to customise them as best as possible. Your results can always improve with a little tweaking.
Set these up so that they trigger after a certain amount of time of inactivity.
If the subscriber doesn’t return to the site and complete their purchase then have this automation trigger within 3 hours.
Also we’re not just going to be sending one email, we want a whole series to gently move the subscriber back to the site to become a customer.
So, In email 1, we’re just going to use this as a reminder.
Don’t be too hasty in offering discounts here.
We just want them to remember that there are items in their cart.
We can send out the bribes later on.