Best Email Newsletters
A Short Clip From The EmailLoyalty Full Course
This is probably the only time when a batch and blast could be ok to your whole list.
But, with all the segmentation you have set up so far – I’m sure you can think of a few ways to make these more unique.
What about Product announcements that go out to people in a specific segment.
They’re interested in Category X or products A B & C, so they’d be highly interested in news and updates that match those particular interests.
Again with segments you can have a video series that gives them a behind the scenes look at your business.
How these products are made. What you can do with these products. How to use them in cool ways.
Slice these videos up into multiple chunks and send them out on a monthly basis.
Video is a great way to engage your list.
It’s visual, it’s educational and it’s easy to consume.