Auto Segmenting Subscribers
A Short Clip From The EmailLoyalty Full Course
One of the most powerful things you’ve learnt here is segmentation.
Creating buckets of people in your list that are interested in similar products, have viewed similar categories or have purchased similar things.
When used correctly, segmentation allows you to send hyper targeted email campaigns for maximum results, but with new subscribers it can be difficult to segment them without any data.
If your sign up form only has one field – “email” then you’re kind of stuck when it comes to segmentation.
This can be a problem later on, but I have a solution for you.
You’re going to create an automated campaign that is going to make people segment themselves!
They won’t even know it’s happened, but they’ll be setting themselves up to receive hyper targeted campaigns.
This is almost like having telepathy.
They’re pretty much going to tell you what they want to buy.
Then you’re going to have automations send them offers based on their interest.